Hello Frank and the team, my name is Robert, well known as Bob. Being a programmer and web developer myself, here are my two cents of advice to improve your website; Homepage/Main Listing Page: • Enhance Filtering and Sorting: The current filtering options (by category) are basic. Add more robust filtering options (e.g., price range, rating, keywords) and sorting options (e.g., price: high to low, rating: high to low, date listed). • Optimize Image Display: The images in the listing cards are small and of varying quality. Ensure consistent image sizes and quality across all listings. Consider adding a zoom feature for larger views. Category Browsing Page: • Category Icons: The category icons are simple and could be improved. Use more visually appealing and easily recognizable icons for each category. You can consider animated icons • ”Post New” Button: Make the “Post New” button more prominent and visually distinct. • Consistent Styling: Ensure consistent styling across all elements (buttons, fonts, colors). • Blog Page Suggestion: A blog with targeted content (e.g., tips for choosing writers, advice on academic writing, etc.) would significantly enhance user engagement and establish Accounts Place Kenya as an authority in the field. This would also drive organic traffic to the site. Homepage/Main Listing Page: • Reduce Ad Clutter: The number of ads seems excessive and detracts from the user experience. Reduce the number of ads or implement a less intrusive ad placement strategy. Consider using less visually disruptive ad formats. • Improve Ad Relevance: Ensure that the ads displayed are relevant to the listings and the users’ interests. Irrelevant ads further detract from the user experience.